Who Makes The Big Boss Air Fryer? | Meet The Real Company

The name “Boss” makes people think of big German appliance makers. Bosch, Siemens, maybe even Philips — they all sound like the kind of company that would build a countertop convection oven. It’s a reasonable guess based on the name alone.

The real manufacturer is less famous but more interesting. E. Mishan & Sons, Inc. (Emson) has been selling “As Seen on TV” products for over 50 years. The Big Boss Air Fryer is one of their most popular items, sold under the Granitestone brand name at stores like Walmart, Amazon, and The Home Depot.

What E. Mishan & Sons Actually Does

Emson is a privately held company based in New York. They don’t manufacture washing machines or refrigerators. Their specialty is taking product ideas and turning them into television commercials and retail sales. The Big Boss Air Fryer fits that model perfectly.

Retailer listings, including a detailed Walmart Business product page, show “E Mishan & Sons” as the manufacturer. The product is marketed as “As Seen on TV,” which is Emson’s signature approach. You’ve probably seen their commercials for other kitchen gadgets, exercise equipment, and cleaning tools.

The company uses the Granitestone brand for a line of cookware and kitchen appliances. The Big Boss Air Fryer carries that Granitestone name on its packaging and product listings, which can add another layer of confusion for shoppers trying to trace who actually made it.

Why The Name Causes Confusion

Three different appliance names are easy to mix up. Each sounds similar but has nothing to do with the others. Here is how the Big Boss Air Fryer compares to the brands people often confuse it with:

• Bosch (BSH Hausgeräte): A German company making dishwashers, ovens, and laundry appliances. Bosch has no connection to the Big Boss brand. Their product lines and retail channels are completely separate.
• Siemens: Another German conglomerate focused on industrial technology and home appliances. Siemens does not manufacture air fryers and has no relationship with E. Mishan & Sons.
• Philips: The company that popularized the air fryer category after licensing the invention from Fred van der Weij. Philips air fryers are made by Philips, not Emson.
• Granitestone: This is E. Mishan & Sons’ own brand. The Big Boss Air Fryer is sold under this name. Granitestone is not a separate company — it is a trademark owned by Emson.
• Fred van der Weij: The Dutch inventor who created the first air fryer prototype. He licensed his design to Philips. He has no involvement with the Big Boss Air Fryer.

The pattern is clear: any name that sounds like a major European appliance maker is a red herring. The actual company behind Big Boss is a New York marketing and product distribution firm with a very different business model.

How The Big Boss Air Fryer Reaches Stores

Most air fryer brands follow a standard retail path: manufacture in China, sell through Amazon, maybe get a shelf spot at Target. The Big Boss Air Fryer distribution is similar but with one twist — it leans heavily on television advertising and online marketplace listings. According to a big boss air fryer manufacturer product page at Walmart, E. Mishan & Sons handles both distribution and marketing directly, rather than licensing the design to a third party.

The air fryer itself uses 360-degree convection heating and features a large glass bowl design. That glass bowl is one of its main selling points — you can see the food cooking without opening the unit. The 16-quart capacity is larger than most standard air fryers, which appeals to families or anyone cooking for a crowd.

Emson sells the Big Boss under the Granitestone brand name across multiple retailers. It lists on Amazon, Walmart, and The Home Depot. Each listing shows slightly different packaging but the same underlying product and the same manufacturer information.

The table shows a consistent pattern. No matter where you buy it, the manufacturer is always E. Mishan & Sons. The Granitestone brand name appears on some listings while others just say Big Boss, but the company behind it stays the same.

How To Verify The Manufacturer Yourself

If you want to double-check who makes any kitchen appliance, the packaging is your best starting point. Look for the small print on the box or the bottom of the unit. Federal regulations require manufacturers to list their name and address on consumer products.

1. Check the product box: The shipping box and retail packaging both list E. Mishan & Sons or Granitestone as the distributor. The company address points to New York.
2. Look at the owner’s manual: The manual inside the box includes warranty and customer service information. That section names the responsible party, which is Emson.
3. Search the model number: Type the model number from your unit into a search engine. Retailer listings and the official website will confirm the manufacturer.
4. Visit the official site: The big boss air fryer official website provides product details, recipes, and customer support links. The domain registration and site content point back to the same company.

Each method should lead you to the same answer. The manufacturer information is consistent across packaging, online listings, and the official website. If you ever lose the manual, most of these details are available through retailer product pages.

What About Replacement Parts And Warranty

Knowing the manufacturer matters most when something breaks. The Big Boss Air Fryer comes with a glass bowl, a heating element, and a fan assembly. If the glass bowl cracks or the heating element stops working, you need to contact the right company for a replacement.

E. Mishan & Sons handles warranty claims and replacement parts for the Big Boss Air Fryer. The warranty information appears in the product manual and on the official website. Typical coverage includes defects in materials and workmanship, though the exact terms vary by retailer and purchase date.

Replacement glass bowls are available through the official website and through third-party sellers on Amazon. The 16-quart bowl is a specific size, so ordering the correct model number is important. The heating element and fan assembly are internal parts that usually require professional service or a full unit replacement under warranty.

The Bottom Line

The Big Boss Air Fryer is made by E. Mishan & Sons (Emson), a New York company with decades of experience marketing “As Seen on TV” products. The Granitestone brand is their in-house label, and the air fryer shows up at major retailers across the US. If you see the name and wonder about Bosch or Philips, the answer is no — the real manufacturer is a very different kind of company.

Next time you unpack the glass bowl and set up the 16-quart unit, the name on the box is just the beginning — the company behind it has been selling clever kitchen solutions through late-night commercials longer than the air fryer category has existed.